The most important aspect of “About Us” is what makes us different. We refer to it as V.A.S.S.E



This is very important in this day and age. We want to offer a value on our products. We never want to be referred to as expensive. We have a price point for every budget. Our prices are considerably less than our competitors. For us, this isn’t about getting rich. This is about doing something we love.


We wanted a female-friendly atmosphere. A place that, well put bluntly, didn’t make you feel like you were doing something wrong, a place that you did not have hide your car and your face to walk into. We have wanted to erase the “stigma” that is associated with “Sexy” lingerie stores. We have a cute, unique, boutique atmosphere. This is no cookie-cutter generic boutique. (Check out our Blog)


Plenty of stores claim they have great customer service. It’s not about saying "Hello", up-selling or telling someone they look great just to make a sale. Customer service goes deeper than that. Customer service is about going that extra step. Treating your customers like you would like to be treated. We believe that the first word should never be “No”. We believe no person wants to be ignored. We want you to be pleased. We want you to have an enjoyable experience. We want you to find what you need. If we don’t have it and we can get it for you…we will. You will always receive “High-End Customer Service” at Hard Candy, without the price tag, cause that’s what we do.



At Hard Candy we want you to have options. We carry Lingerie, Corsets, Dancewear, Lounge Wear, Pole Fitness, Clubwear, Cosmetics, Eyelashes, Jewelry, Hosiery, Tall Heels, Low Heels and even Sparkly Heels! We also specialize in Bikini and Figure Competition Shoes!


We were adamant about having an “Easy In, Easy Out” location. We are located less than a mile from the major highways in Austin: Mopac, 183, an I-35. You can drive right up to the front door and park. We are doing something different. Check us out and see for yourself.